Global Smart Advertising Market – Industry Trends and Forecast to 2029

Smart Advertising Market Analysis and Size

The smart market advertising is becoming one of the most preferred form of advertising for enterprises over various industrial sectors such as automotive, gaming, entertainment, consumer goods, and electronics. Moreover, it effectively targets certain factors such as age, location and others to allocate and enhance customer engagement compared to the conventional forms of advertising. Thus, the market is projected to witness substantial growth throughout forecast period.

Global Smart Advertising Market was valued at USD 1037 million in 2021 and is expected to reach USD 5089.29 million by 2029, registering a CAGR of 22% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Report Scope and Market Segmentation

Market Definition

Smart advertising is different from conventional advertising, which focuses on smart ads for a variety of reasons which includes eye-catching and user-friendly advertising choices, entertainment and cost-effectiveness. The main aim of advertising is to raise awareness about the company's product, educate potential buyers, gain a competitive advantage, and change the buyer's consumption habits. Smart advertising incorporates three technologies: immersive media, system motion and artificial intelligence (AI), which work together to help start businesses, increase customer engagement, and help advertisers push customers to a company's special marketing page or an online shop. It further responds to its surroundings by receiving and transmitting data over an information network and plays an important role in inciting customer interest and the company's conversion rate.

Global Smart Advertising Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

• Technological advancements

Advancement in the technological area can also be seen in the advertising sector over a period of time. The technological innovations in the smart advertising sector further offer numerous growth opportunities within the market. The smart advertising will be in greater demand in due to these technological innovations. These include adoption of various advertisement models such as hyper-targeted advertising model to deliver personalized content to targeted consumer segments. Moreover, standardization of digital display networks, the advertising industry is expected to shift to the programmatic media buying and Real-Time Bidding (RTB) model leading to further rise in the market.

• High Requirement for Digital Media

The requirement for digital media for the smart advertisement is always of utmost importance as they support commercial and customer-focused activities in the smart advertising sector and help every firm to increase preference for its operations. The rise in smart phone penetrations and geo-fencing and Bluetooth low energy beacons have resulted in multiple personalisations and tracking functionalities needed, which fosters the market's overall growth rate over the forecast period.

Opportunities

• Adoption of Various Advertising Models

The market is expected to record certain growth in the market significantly because of the increasing focus of the advertisers on the adoption of various advertising models such as hyper-targeted model to deliver personalised content to target customers. Moreover, the market is also expected to shift to integrated SSPs, DSPs (Supply-Side Platform and Demand-Side Platform ) and RTBs ( Real-Time Bidding )model to enhance the growth significantly as it increases the efficiency and automation .

Restraints/Challenges

• Shifting Old Consumer Preferences

The smart advertising firms need to adapt to new technology infrastructures and enhance their operational procedures due to the rapid pace of innovation. In this fiercely competitive environment, it is challenging for the smart advertising market to concurrently plan, develop, and implement new preferences while concentrating on their core skills. As customer’s preference on traditional advertising methods such as T.V., newspaper and other have been increasing , this can be a major restraint for the market .

Data Privacy Concerns

As more of the firms shift towards greater automation techniques, worries about the security of data are increasing. Because of these factors, customers worry about the security and privacy of their private information. Such important and private information and individual details must be kept secure and the data must be maintained with total integrity. Over the forecast period, these concerns over privacy and security will further challenge the global smart advertising market.

This smart advertising market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the smart advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Global Smart Advertising Market

The rapid COVID-19 proliferation has a negative impact on the market for smart advertising. Firm closures and strict lockdowns have badly impacted nearly every industry in the world. Companies in the smart advertising system market have developed effective solutions in a matter of months as a result of the abrupt shift in working conditions and the increasing popularity of working from home. In the market for smart advertising, the largest media companies are increasingly investing in OTT services which are opening up value-grab opportunities for industry participants .Moreover, increased ad spends on several clients including TV viewership can better meet customer expectations and are the resulting factors of the quickly evolving technology trends in the global smart advertising market.

Global Smart Advertising Market Scope

The smart advertising market is segmented on the basis of component, product, mode of interaction, organizational size and end-use .The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

     Component

• Hardware
• Software
• Services

      Product

• Interactive Kiosk
• Digital Billboard
• Digital Poster
• Others

Mode of Interaction

• Commercial Online Services
• Websites
• Email Providers
• Online Advertise
• Others

Organizational Size

• Small Scale Industries
• Medium and Large Scale Industries

End-Use

• Corporate
• Government
• Education
• Food & Beverage
• Others

Global Smart Advertising Market Regional Analysis/Insights

The smart advertising market is analyzed and market size insights and trends are provided by component, product, organizational size, mode of interaction and end-use as referenced above.

The countries covered in the smart advertising market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the smart advertising market because of the presence of various leading DOOH media companies, high adoption of advertising spending by companies, and the availability of high-speed wireless internet infrastructure in the region over the forecast period. Moreover, the growth of the emerging technologies for customer engagement and business is further estimated to accelerate the expansion over the forecast period.

Asia-Pacific is expected to witness significant growth during the forecast period of 2022 to 2029 due to the increased focus of multinational companies on creative advertising to create a strong presence in high-potential economies such as China and India. The rising number of smart city initiatives and the presence of major electronic component manufacturers in the region is also a major contributor to the regional market expansion.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Global Smart Advertising Market Share Analysis

The smart advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to smart advertising market.

Some of the major players operating in the smart advertising market are

• Lamar Advertising Co.(U.S.)
• OUTFRONT Media Inc. (U.S.)
• Clear Channel Outdoor, LLC (U.S.)
• Exterion Media Inc.(U.S.)
• JCDecaux Group (India)
• Intersection (U.S.)
• IKE Smart City (U.S.)
• Captivate (U.S.)
• Include Ltd.(Singapore)
• WPP plc (U.K.)
• Omnicom Group Inc. (U.S.)
• IPG (U.S.)
• Dentsu Inc. (Japan)
• Roku, Inc.(Japan)
• Microsoft (U.S.)

SKU-69052