سوق معجون الطماطم وهريسها في الشرق الأوسط وأفريقيا – اتجاهات الصناعة وتوقعات حتى عام 2030

تحليل ورؤى حول سوق معجون الطماطم وهريسها في الشرق الأوسط وأفريقيا

معجون الطماطم هو نتيجة خلط الطماطم الطازجة في عجينة كريمية ذات قوام سائل. ومن المتوقع أن يؤدي الاستخدام المتزايد لمعجون الطماطم والهريس والطلب المتزايد على الأغذية العضوية والنظيفة إلى دفع نمو السوق. وعلاوة على ذلك، قد تعمل التقنيات الآلية الجديدة والحديثة كفرصة لنمو السوق. ومع ذلك، قد تشكل تكاليف المعدات والصناعة المرتفعة واللوائح الحكومية تحديًا خطيرًا لنمو السوق.

يتزايد الطلب على معجون الطماطم وهريسها، الأمر الذي يجعل الشركات المصنعة الآن أكثر تركيزًا وانخراطًا في إطلاق المنتجات الجديدة والترويج لها والجوائز والشهادات والمشاركة في الفعاليات في السوق. وتؤدي هذه القرارات في نهاية المطاف إلى تعزيز نمو السوق.

تحلل شركة Data Bridge Market Research أن سوق معجون الطماطم والمهروس في الشرق الأوسط وأفريقيا من المتوقع أن ينمو بمعدل نمو سنوي مركب نسبته 4.3٪ في الفترة المتوقعة من 2023 إلى 2030 ومن المتوقع أن يصل إلى 1،939،749.90 ألف دولار أمريكي بحلول عام 2030.

تعريف السوق

معجون الطماطم هو عبارة عن سائل كثيف يتم صنعه عن طريق طهي الطماطم وتصفيتها. معجون الطماطم هو عبارة عن عجينة سميكة يتم صنعها عن طريق طهي الطماطم لعدة ساعات لتقليل محتواها من الماء، وتصفية البذور والقشور، ثم طهي السائل مرة أخرى لتقليل القاعدة إلى تركيز سميك وغني. يتم استخدامه لإضفاء نكهة الطماطم القوية على مجموعة متنوعة من الأطباق، مثل المعكرونة والحساء واللحوم المطهية.

ديناميكيات السوق

يتناول هذا القسم فهم محركات السوق والمزايا والفرص والقيود والتحديات. وسيتم مناقشة كل هذا بالتفصيل أدناه:

السائقين

• الاستخدام المتزايد لمعجون الطماطم وهريسها في صناعة تجهيز الأغذية

Tomato pastes and purees are concentrated forms of tomatoes that are widely used in the food processing industry for their flavor, color, and nutritional value. They are made by cooking fresh tomatoes and reducing them into a thick and rich paste, which can be used in a variety of applications such as sauces, soups, stews, and other dishes. The use of tomato paste and puree in food processing industries has been growing steadily in recent years, as it offers several advantages over other forms of tomatoes. One of the main benefits of using tomato paste and puree is its long shelf life, which allows food manufacturers to store it for extended periods. Additionally, because tomato pastes and purees are concentrated, it is easier and more cost-effective to transport and store them than fresh tomatoes. The use of tomato paste and puree in the food processing industry is also driven by their affordability and availability. Tomatoes are a widely available crop, and the production of tomato paste and puree can be done at a large scale, making them a cost-effective ingredient for food manufacturers. They can use tomato paste and puree as base ingredients in the production of many tomato base dips and sauces.

For instance,

• In August 2022, according to ABC Fruits, approximately 80% of tomatoes are consumed fresh, while the remaining 20% are processed into tomato paste and puree. Tomato paste is a basic material used in the production of tomato-based goods. The sauce and ketchup industry consumes the most tomato paste
• In April 2021, according to QUADRO LIQUIDS BLOG, the tomato ketchup or sauces that are made by using tomato paste can provide high-quality ketchup with a thick consistency due to the fibrous strands in the paste that retain water and the natural pectin found in tomatoes that cause gelling

Thus, the production of pizza and pasta sauces, ready-to-eat meals such as frozen dinners and canned chili, snack foods, meat, and seafood products manufacturers use tomato pastes and purees heavily in the food processing industry, that have a major impact on the market and are expected to drive market growth in near future.

• Increasing Demand for Tomato Paste and Puree in HORECA Industry

Tomato puree and paste are highly versatile and convenient ingredients that can be used in a wide range of dishes. They can be easily stored and have a long shelf life, making it a convenient choice for busy kitchens. They are flexible ingredients that may be utilized in a variety of cuisines, making them a must-have in the HORECA industry. They can be included in spaghetti sauces, pizzas, stews, and soups among others. Chefs and cooks can save time and effort by using them. They can be used as a base for sauces and soups, reducing preparation and cooking time and allowing for faster and more efficient service. Furthermore, there has been an increase in the desire for healthy and natural ingredients in recent years, also tomato paste and puree provide a healthy option. They are made from ripe and juicy tomatoes that are high in nutrients such as vitamin C and lycopene, which makes them an appealing alternative. Moreover, tomato puree and paste are often more cost-effective than fresh tomatoes, especially when they are out of season or when large quantities are needed. This makes it an attractive option for restaurants and cafes looking to manage their food costs.

The expansion of the food service industry, which includes restaurants and fast food chains, has raised the potential demand for ketchup, sauce, puree, juice, and other tomato-based goods. The tomato sauce is eaten with snacks such as rolls, cutlets, chops, and soups and it is utilized in the culinary applications of other continental and Chinese foods as a complementary dish or a side dish. Because of the Westernization of food consumption patterns, there has been a growth in the use of tomato-processed goods in a variety of culinary applications.

Opportunity

• Rising Trend of Convenience Food among Millennials

The growing popularity of convenience foods among millennials has been a noticeable trend in recent years. Convenience food is meals that are pre-packaged, pre-prepared, or ready-to-eat and are intended to be quick and easy to consume. Millennials frequently lead hectic lives, leaving little time for cooking and meal preparation. Convenience meals provide a quick solution and save time and effort in the kitchen. They can drink pre-prepared tomato paste and puree given by many producers due to the convenient availability of tomato paste and puree without the hassle of cleaning, sorting, and cooking. Moreover, the tomato paste and puree add a rich and concentrated tomato flavor to food products. They enhance the taste of sauces, soups, stews, and other convenience foods, providing a more vibrant and robust tomato profile. In addition, the tomato paste and puree are easy to incorporate into various recipes due to their concentrated form. They can be added to a wide range of convenience food products including pasta sauces, ready-to-eat meals, canned soups, pizza toppings, and more. Consumers, especially millennials are following the trend of consuming easily available and convenient food items, which are expected to create immense opportunities for market growth.

For instance,

• In March 2023, according to a research article published in Research Gate, the demand for food products is gradually increasing among consumers. The millennial generation has shifted towards easily available and easy-to-cook food items
• In December 2020, according to an article published in Petrosoftinc, 43% of consumers aged 18 to 29 (Millennials and Generation Z) had purchased more food from a convenience shop in the last three years.
• In the U.S., c-stores saw record in-store sales in 2019, up 2.2% from the previous year, with younger Americans driving the trend for convenience store food

Hence, the rising trend of consuming easy-to-use and convenient food among millennials is expected to create opportunities for market growth.

Restraint/Challenge

• Fluctuation in the Prices of Raw Materials

The sudden fluctuation of prices in tomato has made manufacturing companies to plunge into a deep crisis, especially in the COVID-19 situation and recent economic crises and recessions. With the volatile prices of tomatoes, the production of many tomato-based products also suffers.

Tomato is cultivated under different climatic and environmental conditions. However, due to severe changes in weather conditions, there has been an upsurge in the prices of tomatoes. The fluctuation in the prices of tomatoes may restrain the market growth.

For instance,

• According to Selina Wamucii, the producer prices for tomatoes have fluctuated in the major production regions of the U.S. The cost of one kg of tomatoes packed and prepared for shipment in Washington and New York is approximately USD 3.28. In the years 2016, 2017, 2018, and 2019, the cost of exporting tomatoes per tonne in the U.S. was USD 1,047.30, USD 1,056.13, USD 1,027.28, and USD 1,030.08, respectively. In 2023, the wholesale price of tomatoes is estimated at the price range of around USD 1.03 per kg
• In September 2022, according to a FreshPlaza article, since the start of 2022, tomato prices in the U.S. have dropped 2% from USD1.93 per pound to USD1.89 per pound in August
• In January 2022, according to The Times of India, the seasonal components put pressure on the prices of tomatoes every year in India. The pattern of tomato production affects the supply chain of tomatoes resulting in high prices.

Thus, such fluctuation in tomato prices may result in a disturbed supply chain, as it results in increased cost of production and less profit margins.

Post-COVID-19 Impact on Middle East and Africa Tomato Pastes and Purees Market

COVID-19 has affected the market to some extent. Due to the lockdown, the trade of tomato pastes and purees across the world was severely affected due to quarantine measures, influencing the market. Due to the change in many mandates and regulations, manufacturers can design and launch new products in the market, which will help in the market growth.

Recent Developments

• In November 2022, Green Thumb Grown Foods, the largest producer of organic canned tomatoes in the Western U.S., launched the Take Root Organics line of products available at major retailers throughout the country, offering consumers an affordable option to choose organic food products that are good for their health and for the environment. The Take Root Organics line includes six different varieties, including tomato paste, which can be found in retail stores such as Kroger, Albertsons, and Food4Less.
• In February 2019, Goodpack Pte Ltd. introduced the TomatoCube a novel solution that enhances efficiency and volume for transporting products cost-effectively and sustainably.

Middle East and Africa Tomato Pastes and Purees Market Scope

The Middle East and Africa tomato pastes and purees market is segmented into four notable segments based on product, packaging, application, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Product

• Tomato Pastes
• Tomato Purees

On the basis of product, the market is segmented into tomato pastes and tomato purees.

Packaging

• Bottles
• Tins/Cans
• Pouches/Sachets
• Jars
• Tubes

On the basis of packaging, the market is segmented into bottles, jars, tins/cans, pouches/sachets, and tubes.

Application

• Household/Retail
• Food Service Sector

على أساس التطبيق، يتم تقسيم السوق إلى قطاع الخدمات المنزلية/التجزئة وخدمات الأغذية.

قناة التوزيع

• البيع المباشر
• بيع بالتجزئة

على أساس قناة التوزيع، يتم تقسيم السوق إلى البيع المباشر والتجزئة.

تحليل/رؤى إقليمية لسوق معجون الطماطم وهريسها في الشرق الأوسط وأفريقيا

يتم تحليل سوق معجون الطماطم وهريسها في الشرق الأوسط وأفريقيا وتوفير رؤى حجم السوق والاتجاهات بناءً على المنتج والتعبئة والتغليف والتطبيق وقناة التوزيع كما هو مذكور أعلاه.

الدول التي يغطيها تقرير السوق هذا هي جنوب أفريقيا والمملكة العربية السعودية والإمارات العربية المتحدة ومصر وبقية دول الشرق الأوسط وأفريقيا. ومن المتوقع أن تهيمن مصر على سوق معجون الطماطم وهريسها في الشرق الأوسط وأفريقيا من حيث حصة السوق وإيرادات السوق بسبب الطلب المتزايد على معجون الطماطم وهريسها في المنازل/التجزئة.

كما يوفر قسم الدولة في التقرير عوامل فردية مؤثرة على السوق والتغيرات في تنظيم السوق التي تؤثر على الاتجاهات الحالية والمستقبلية للسوق. وتشير البيانات إلى تحليل سلسلة القيمة المصب والمصب، والاتجاهات الفنية، وتحليل قوى بورتر الخمس، ودراسات الحالة، وهي بعض المؤشرات المستخدمة للتنبؤ بسيناريو السوق للدول الفردية. كما يتم النظر في وجود وتوافر العلامات التجارية الإقليمية والتحديات التي تواجهها بسبب المنافسة الكبيرة أو النادرة من العلامات التجارية المحلية والمحلية، وتأثير التعريفات الجمركية المحلية، وطرق التجارة أثناء تقديم تحليل تنبؤي لبيانات الدولة.

تحليل المشهد التنافسي وحصة سوق معجون الطماطم وهريسها في الشرق الأوسط وأفريقيا

يقدم المشهد التنافسي لسوق معجون الطماطم وهريسها في الشرق الأوسط وأفريقيا تفاصيل عن المنافسين. تتضمن التفاصيل نظرة عامة على الشركة، والبيانات المالية للشركة، والإيرادات المولدة، وإمكانات السوق، والاستثمار في البحث والتطوير، ومبادرات السوق الجديدة، ومواقع الإنتاج والمرافق، ونقاط القوة والضعف في الشركة، وإطلاق المنتج، وخطوط أنابيب تجارب المنتجات، وموافقات المنتجات، وبراءات الاختراع، وعرض المنتج ونطاقه، وهيمنة التطبيق، ومنحنى شريان الحياة التكنولوجي. تتعلق نقاط البيانات المذكورة أعلاه فقط بتركيز الشركات فيما يتعلق بالسوق.

بعض اللاعبين الرئيسيين في السوق الذين يعملون في هذا السوق هم Neil Jones Food Company وGeneral Mills Inc. وPacific Coast Producers وMutti SpA وGalla Foods وDabur وThe Kraft Heinz Company وOlam Group وDel Monte Foods، Inc وAriza bv وChitale Agro وConagra Brands، Inc. وRiviana Foods Pty Ltd. وThe Morning Star Company وغيرها.

SKU-70096