تقرير تحليل حجم وحصص واتجاهات سوق التأمين العالمي – نظرة عامة على الصناعة وتوقعات حتى عام 2031

تحليل سوق التأمين المؤقت

يشهد سوق التأمين نموًا كبيرًا مدفوعًا بالتقدم في التكنولوجيا والأساليب المبتكرة. تعمل الذكاء الاصطناعي والتعلم الآلي على إحداث ثورة في عمليات الاكتتاب. تمكن هذه التقنيات شركات التأمين من تحليل كميات هائلة من البيانات بكفاءة أكبر، مما يؤدي إلى تقييمات أكثر دقة للمخاطر وتسعير السياسات الشخصية. تعد الاتصالات عن بعد اتجاهًا ناشئًا آخر، حيث تساعد البيانات التي يتم جمعها من الأجهزة القابلة للارتداء والهواتف الذكية شركات التأمين على مراقبة صحة وأسلوب حياة حاملي الوثائق، وتصميم السياسات والأقساط بشكل أكبر.

تعمل تقنية البلوك تشين على تعزيز الشفافية والأمان في معالجة المطالبات. فهي تبسط المهام الإدارية، وتحد من الاحتيال، وتضمن دقة حفظ السجلات، مما يساهم في كفاءة السوق بشكل عام. بالإضافة إلى ذلك، يتيح استخدام المنصات الرقمية والتطبيقات المحمولة للمستهلكين مقارنة وشراء وإدارة وثائق التأمين المؤقت بسهولة، مما يزيد من إمكانية الوصول والتفاعل مع العملاء.

ويدعم نمو سوق التأمين زيادة الوعي بالأمن المالي والاعتماد المتزايد على الأدوات الرقمية. ومع استمرار التقدم التكنولوجي، من المتوقع أن يتوسع السوق، مما يوفر حلولاً أكثر تخصيصًا وتجارب عملاء محسنة.

حجم سوق التأمين المؤقت

تم تقييم حجم سوق التأمين العالمي بمبلغ 278.27 مليون دولار أمريكي في عام 2023 ومن المتوقع أن يصل إلى 366.43 مليون دولار أمريكي بحلول عام 2031، مع معدل نمو سنوي مركب بنسبة 3.5٪ خلال الفترة المتوقعة من 2024 إلى 2031. بالإضافة إلى الرؤى حول سيناريوهات السوق مثل القيمة السوقية ومعدل النمو والتجزئة والتغطية الجغرافية واللاعبين الرئيسيين، فإن تقارير السوق التي تم تنظيمها بواسطة Data Bridge Market Research تتضمن أيضًا تحليلًا متعمقًا من الخبراء وتحليل التسعير وتحليل حصة العلامة التجارية واستطلاع رأي المستهلك وتحليل التركيبة السكانية وتحليل سلسلة التوريد وتحليل سلسلة القيمة ونظرة عامة على المواد الخام / المواد الاستهلاكية ومعايير اختيار البائعين وتحليل PESTLE وتحليل بورتر والإطار التنظيمي.

اتجاهات سوق التأمين المؤقت

"التحول الرقمي في التأمين المؤقت"

A key trend driving growth in the term insurance market is the digital transformation of insurance services. Insurers are increasingly adopting technology to streamline the purchase process, enhance customer experience, and improve risk assessment. AI-driven chatbots and digital platforms are making it easier for customers to compare policies, receive personalized recommendations, and purchase term insurance online with minimal paperwork. Companies such as Policygenius and Lemonade are leveraging these technologies to offer seamless, user-friendly services that attract tech-savvy consumers. This shift towards digital solutions is expanding market reach and driving increased adoption of term insurance products. For instance, According to the American Council of Life Insurance's (ACLI) 2023 Life Insurance Fact Book, 39.3% of all new life insurance policies sold in 2022 were term insurance policies. This significant proportion highlights a trend toward greater adoption of term life insurance. The increasing preference for term policies is driving overall market growth, reflecting a shift in consumer choice toward more affordable and flexible insurance options.

Report Scope and Term Insurance Market Segmentation     

Term Insurance Market Definition

Term insurance is a type of life insurance that provides coverage for a specific period, known as the term, typically ranging from 10 to 30 years. During this term, if the insured person passes away, the policy pays a death benefit to the beneficiaries. It is generally more affordable than whole life insurance because it does not include a savings component or accumulate cash value. Term insurance is ideal for those seeking cost-effective coverage for financial responsibilities such as mortgages or dependents. If the insured survives the term, the policy expires without any payout, unless renewed or converted to a permanent policy.

Term Insurance Market Dynamics

Drivers

• Increased Awareness of Financial Security

Growing awareness about the importance of financial planning and security is a significant driver for the term insurance market. As individuals become more conscious of the need to safeguard their families' financial future in case of untimely death, the demand for term insurance rises. For instance, campaigns by insurance companies and financial advisors increasingly highlight the risks of insufficient coverage, leading to more people investing in term policies. A notable example is Prudential's "Bring Your Challenges" campaign, which educates the public on the benefits of term insurance, thereby boosting market growth. This heightened awareness and proactive approach to financial security are pivotal in driving market expansion.

• Growing Population of Working Professionals

The growing number of working professionals, particularly millennials and Gen Z, is significantly driving the term insurance market. As young professionals enter the workforce and begin to build careers, they increasingly recognize the importance of securing their families' financial futures. For instance, a report from the Insurance Information Institute highlights that millennials are increasingly purchasing term insurance to protect their dependents from potential financial burdens. This trend is supported by digital platforms offering easy access to insurance products, making it simpler for young professionals to acquire term insurance policies. Consequently, the expanding workforce contributes to the steady growth of the term insurance market.

Opportunities

• Changing Family Structures

As family structures shift towards more nuclear setups, with smaller, independent units rather than extended families, there's a growing need for individual financial protection. In nuclear families, where responsibilities and financial dependencies are concentrated on fewer members, term insurance becomes a critical tool for safeguarding the financial stability of loved ones in the event of the policyholder’s untimely death. For instance, In December 2023, Max Life Insurance Company Ltd. launched the Smart Total Elite Protection Plan, a modern term life insurance plan tailored to evolving consumer needs. This plan is non-linked and non-participating, focusing solely on risk coverage. It offers instant claim payments, cover continuance benefits, and a special exit value, meeting contemporary demands for greater financial security and comprehensive coverage solutions.

• Increase in Awareness about Insurance Products

Enhanced consumer awareness about various insurance products and their benefits significantly boosts the term insurance market. As individuals become more informed about the advantages of term insurance, including its affordability and simplicity compared to whole life insurance, they are more such asly to invest in such plans. For instance, insurance companies such as Prudential and LIC have launched extensive educational campaigns and digital tools to help consumers understand term insurance's value. These initiatives have successfully increased policy uptake by demystifying insurance products and highlighting their financial security benefits. This heightened awareness creates ample opportunities for market growth and innovation.

Restraints/Challenges

• Short-Term Coverage

Term insurance offers protection only for a fixed period, such as 10, 20, or 30 years. This limited timeframe can cause uncertainty among consumers regarding their long-term financial security. If policyholders outlive their term, they may face challenges in obtaining new coverage at higher rates due to age or health changes. This temporary nature of coverage can deter individuals who seek more permanent financial protection for their families. Consequently, the perception of inadequate long-term security and the potential for increased costs upon renewal can negatively impact the attractiveness and growth of the term insurance market.

• Health and Age Factors

Premiums for term insurance typically increase with age and pre-existing health conditions, making it less affordable for older individuals or those with health issues. As people age, the risk of mortality rises, leading insurers to charge higher premiums to mitigate risk. Similarly, individuals with health conditions may face significantly higher premiums or even face denial of coverage. This escalating cost can deter potential customers from purchasing term insurance, thus hindering market growth. The financial burden associated with higher premiums reduces the attractiveness of term insurance, particularly for those who may need it the most as they age or face health challenges.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Term Insurance Market Scope

The market is segmented on the basis of type, level and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Level Term Policy
• Renewable or Convertible
• Annual Renewable Term
• Mortgage Life Insurance

 Level

• Individual Level
• Group Level
• Decreasing

Distribution Channel

• Direct Channel
  • Direct Emails
  • Call Centres
  • Online Company Websites
• Indirect Channel
  • Agency
  • Brokers
  • Online Aggregators

Term Insurance Market Regional Analysis

The market is analyzed and market size insights and trends are provided by type, level and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Asia-Pacific is expected to dominate the term insurance market due to robust government initiatives promoting awareness and the region’s substantial middle-class population. These factors drive high demand for term insurance products as consumers seek affordable financial protection. Enhanced regulatory frameworks and targeted educational campaigns further bolster market growth across the region.

Europe is expected to expand at a significant growth rate in the term insurance market due to rising awareness and adoption. Increased consumer preference for affordable, short-term coverage options and favorable regulatory environments are driving market expansion. Additionally, technological advancements in policy management are enhancing customer experience and contributing to market growth.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Term Insurance Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Term Insurance Market Leaders Operating in the Market Are:

• Xero Limited (New Zealand)
• AlfaStrahovanie Group (Russia)
• Brighthouse Financial Inc (U.S.)
• CNP Assurances (France)
• FWD Fuji Life Insurance Company, Limited (Japan)
• Great-West Lifeco Inc (Canada)
• ASSICURAZIONI GENERALI S.P.A (Italy)
• ICICI Prudential Life Insurance Co. Ltd (India)
• IndiaFirst Life Insurance Company Limited (India)
• شركة التحالف الصناعي للتأمين والخدمات المالية المحدودة (كندا)
• جون هانكوك (الولايات المتحدة)
• خدمات وحلول ميتلايف، ذ.م.م (الولايات المتحدة)
• أوهايو ناشيونال سيغوروس دي فيدا إس إيه (إسبانيا)
• شركة بينج آن للتأمين (مجموعة) الصين المحدودة (الصين)
• شركة خدمات التأمين RBC (كندا)
• شركة إس بي آي للتأمين على الحياة المحدودة (الهند)
• شركة صن لايف للتأمين في كندا (كندا)
• شركة تاتا أيا للتأمين على الحياة المحدودة (الهند)
• شركة طوكيو مارين القابضة المحدودة (اليابان)
• حيوية (المملكة المتحدة)
• زيورخ (سويسرا)

أحدث التطورات في سوق التأمين المؤقت

• في يونيو 2023، دخلت Policygenius في شراكة مع Labyrinth Financial Services (LFS)، لدمج Policygenius Pro في عروض LFS. يعمل هذا التعاون على تبسيط عملية تقديم طلب التأمين على الحياة المؤقت لشركاء LFS، مما يعزز تجربة العميل من خلال منصة تنفيذ مبسطة. تهدف الشراكة إلى جعل التأمين على الحياة المؤقت أكثر سهولة في الوصول إليه وسهل الاستخدام للعملاء
• في مايو 2023، قدمت شركة نيويورك لايف مجموعة من منتجات التأمين على الحياة بأسعار تنافسية. وتشمل هذه المنتجات التأمين على الحياة لمدة محددة، والتأمين على الحياة لمدة سنوية قابلة للتجديد، وخيارات للحصول على مزايا معيشية إضافية، وهي مصممة للأفراد وأصحاب الأعمال الصغيرة. وتهدف المجموعة الجديدة إلى تقديم قيمة معززة وحماية مالية، ومساعدة العملاء على الاستعداد لمواجهة حالة عدم اليقين واغتنام الفرص.

SKU-65905