تقرير تحليل حجم السوق العالمية للماكجولي وحصتها واتجاهاتها – نظرة عامة على الصناعة وتوقعات حتى عام 2031

تحليل سوق الماكجولي العالمي

ماكجولي هو نبيذ أرز كوري تقليدي مصنوع من الأرز المخمر والماء والنوروك. يتميز النبيذ بطعم حلو وحامض قليلاً إلى جانب مظهر حليبي بسبب وجود جزيئات الأرز المعلقة والخميرة . يحتوي ماكجولي على الأرز والماء والنوروك وهي طريقة تخمير تقليدية مصنوعة من القمح والشعير. يحتوي النوروك على كائنات دقيقة مختلفة ضرورية للتخمير. يتم تحضيره في بيئة خاضعة للرقابة تستغرق عدة أيام أو أسابيع للتخمير. بعد الانتهاء من التخمير، يتم تلطيخ الخليط لإزالة جزيئات الأرز الصلبة مما يؤدي إلى خليط يمكن استهلاكه. يتأثر السوق بالطلب المتزايد على المشروبات الفاخرة حيث يتجه المستهلكون بشكل أكبر نحو المشروبات الكحولية المصنعة. علاوة على ذلك، تكتسب الفوائد الصحية والطعم الفريد للمشروب شعبية بين عامة الناس المهتمين بالصحة، مما سيدفع نمو السوق.

حجم سوق الماكجولي العالمي

تم تقييم حجم سوق ماكجولي العالمي بـ 611.60 مليون دولار أمريكي في عام 2023 ومن المتوقع أن يصل إلى 1202.36 مليون دولار أمريكي بحلول عام 2031، مع معدل نمو سنوي مركب بنسبة 7.80٪ خلال الفترة المتوقعة من 2024 إلى 2031. بالإضافة إلى الرؤى حول سيناريوهات السوق مثل القيمة السوقية ومعدل النمو والتجزئة والتغطية الجغرافية واللاعبين الرئيسيين، فإن تقارير السوق التي تم تنظيمها بواسطة Data Bridge Market Research تتضمن أيضًا تحليلًا متعمقًا للخبراء وتحليل التسعير وتحليل حصة العلامة التجارية واستطلاع رأي المستهلكين وتحليل التركيبة السكانية وتحليل سلسلة التوريد وتحليل سلسلة القيمة ونظرة عامة على المواد الخام / المواد الاستهلاكية ومعايير اختيار البائعين وتحليل PESTLE وتحليل Porter والإطار التنظيمي.

اتجاهات سوق الماكجولي العالمية

"تزايد الاهتمام بالمطبخ والثقافة الكورية"

ساهم الاهتمام المتزايد بالمطبخ والثقافة الكورية في صعود الماكجولي التقليدي إلى علامة تجارية دولية. وقد أدت هذه الظاهرة إلى زيادة الاهتمام بمختلف جوانب الثقافة الكورية، بما في ذلك الطعام والمشروبات. وقد جعل الماكجولي بجذوره التاريخية إلى جانب الابتكارات الحديثة في تقنيات الإنتاج والتغليف، جذابًا للجمهور العالمي. يتم تصنيع الماكجولي تقليديًا من الأرز المخمر والماء والنوروك، وله نكهة فريدة من نوعها مع طعم حلو وحامض ومظهر حليبي. وبالتالي، أدى الاهتمام العالمي بالثقافة الكورية إلى رفع مكانة الماكجولي على المنصة الدولية. وقد استحوذ مزيجه من اللمسات التاريخية والحديثة في الإنتاج والعرض على فضول المستهلكين في جميع أنحاء العالم، مما يجعله خيارًا مميزًا لأولئك الذين يستكشفون المشروبات المتنوعة والأصيلة.

على سبيل المثال، في كوريا الجنوبية، أضفى مصنع ماكجولي لمسة عصرية على إنتاج ماكجولي التقليدي الذي اكتسب شهرة عالمية. يصنع موظفو الشركة منتجات عالية الجودة تلبي المعايير الدولية. تقدم الشركة مجموعة واسعة من ماكجولي الفاخرة التي تلبي تفضيلات العملاء الذين يبحثون عن مشروبات فريدة وعالية الجودة . يستثمرون في التغليف الحديث الذي يجذب العملاء الدوليين وبالتالي يجعلون ماكجولي يكتسب مكانة عالمية.

نطاق التقرير وتقسيم سوق     الماكجولي العالمي

تعريف سوق الماكجولي العالمي

Makgeolli is a traditional Korean rice wine that is known for its unique taste and historical significance. It is prepared through the fermentation of rice, water and nuruk. It has a milky appearance with a tangy taste that is resulted from natural fermentation process. The production of makgeolli involves steaming rice to break down its starches, mixing it with water and nuruk, and allowing it to ferment. Once fermented, the mixture is strained to remove solid rice particles, leaving a liquid that can be consumed. Traditionally, it was a staple of rural life, often paired with savory Korean dishes like pajeon and kimchi. In recent years, makgeolli has gained international attention, driven by the global fascination with Korean cuisine and culture. This growing interest has led to innovations in makgeolli production, including flavored variations and premium wines, increasing its appeal to the global audience.

Global Makgeolli Market Dynamics

Drivers  

• Growing Demand for Premium Beverages

The growing demand for premium beverages is reshaping the market landscape. Nowadays, customers are more inclined towards high-quality, craft-made alcoholic drinks which leads to a notable shift in the industry trends. Producers of makgeolli are adapting to the changes by highlighting their commitment to traditional techniques but at the same time innovating with new flavors and ingredients to cater to evolving consumer preferences. By blending time-honored methods with contemporary flavors, makgeolli makers are carving out a drink in the competitive beverage market. Their efforts highlight a growing consumer interest in the drinks, as well as an appreciation for the skill and dedication involved in their creation. This approach aligns with a larger trend where authenticity and quality are highly valued, allowing producers to connect with other people who are willing to explore and invest in premium options. Hence, the rise in demand for premium beverages is prompting makgeolli producers to honor traditional practices along with innovation.

For Instance, Makgeolli House a Korean brewery known for its innovative approach to traditional drinks introduced its "Fusion Makgeolli Collection," which features a variety of flavors such as yuzu citrus, lavender, and smoked oak. This collection represents a fusion of traditional practices with creative and contemporary ingredients.  By blending flavors with classic makgeolli techniques, the beverage caters to both enthusiasts of traditional Korean drinks and those seeking unique, premium experiences.

• Innovation and Product Diversification

Global makgeolli market is expanding due to its product diversification and innovation making it appealing to a diverse range of consumers. Flavored varieties, premium versions, and innovative packaging is making the product standout in the competitivge market. Fruit-infused or herbal versions of makfgeolli are attracting customers interested in experimenting with traditional beverages. Premium versions of makgeolli which includes high-quality ingredients, advanced production methods and branding are appealing to customers looking for a refined drinking experience. The premium products position it as a luxury item in the market drawing attention of customers. Packaging which includes single serve bottles or easy ro carry containers makes it easy for customers for on the go consumption of the beverage. Furthermore, advancements in production techniques have improved the consistency and quality of makgeolli, making it more reliable and appealing to the global audience. Hence, makgeolli is no longer confined to its traditional markets but is gaining recognition and popularity across different regions.    

Opportunities

• Low Alcohol Content and Probiotic for Conscious Consumers

As global interest in wellness and natural products continues to rise, makgeolli's unique attributes align with these trends. Its lower alcohol content is appealing to those who seek moderation without sacrificing flavor. Additionally, the fermentation process involved in making makgeolli contributes to its probiotic content, which can offer digestive benefits. The growing emphasis on health and wellness among consumers has led to increased demand for beverages that support a balanced lifestyle. Makgeolli fits well within this as it provides a product that delivers enjoyment along with health-conscious values. By promoting these attributes, producers can promote makgeolli as a superior alternative to other conventional alcoholic drinks. Marketing strategies that emphasize makgeolli’s health benefits, like its potential probiotic effects and lower alcohol content, can help attract this growing segment of health-oriented consumers. Hence, the global trend towards wellness and natural products, emphasizing health advantages can position makgeolli as a preferable alcoholic beverage.

For instance, the Korean Makgeolli Company launched its “Health Plus” product that is specifically developed to emphasize the health benefits associated with makgeolli’s fermentation process. It includes variations like probiotic power makgeolli that has digestive health benefits due to its probiotic content. This variant has lower alcohol content and uses high-quality organic ingredients that aligns with the increasing global demand for wellness-oriented and natural products.

• Collaboration and Partnership for Exposure

Collaborations and partnerships will play a significate role in the global makgeolli market to introduce this traditional Korean drink to new audiences. By partnering with restaurants, bars, and influencers, makgeolli producers can showcase their product in platforms where consumers are open to try new and unique produtcs. These collaborations can happen in various forms that includes exclusive menu items, special tasting events, and brand promotions. Additionally, partnering with high-profile chefs can enhance the product quality and taste which can increase the consumer base. These collaborations increase product visibility and media coverage that marks it presence in the market. Partnerships with established food and beverage corners also provides valuable feedback and insights into consumer preferences which helps producers to meet their offerings. Furthermore, these collaborations can increase the knowledge about history, production methods and cultural significance of makgeolli among consumers. Overall, these strategic partnerships create multiple options for consumers, and facilitate the integration of makgeolli into diverse drinking cultures globally.

Restraints/Challenges

• Fluctuating Prices of Raw Materials

The raw material prices fluctuate that impacts the production of makgeolli.  Makgeolli, a traditional Korean rice wine relies on ingredients like rice, water, and nuruk.  The prices of these raw materials can vary due to several factors which includes agricultural conditions, supply chain disruptions, and market demand. Rice prices can fluctuate based on seasonal yields, weather conditions, and global trade policies directly affecting the cost of production. Nuruk which is essential for fermentation may notice price variation due to limited availability and production costs. Water prices can also be affected by regional water shortages or quality issues. These fluctuations can lead to increased production costs which may be challenging for producers to maintain competitive pricing. Moreover, fluctuating raw material prices can impact the quality and consistency of makgeolli as variations in ingredient quality may lead to differences in the final product. Therefore, it is crucial for makgeolli producers to ensure stable production, maintain product quality, and remain competitive in the market by navigating through the fluctuating prices.

• Competition From Other Alcoholic Beverages

Makgeolli faces competition from a diverse range of alcoholic beverages, each meeting consumer preferences and market share. Traditional drinks such as beer, wine, and spirits are significant competitors. Craft breweries offer a wide range of innovative flavors that attracts consumers seeking traditional drinking experiences. Similarly, the premium spirits such as whiskey, gin, and tequila competes with makgeolli market by appealing to those who prefer strong, distinct flavors and high-end drinking experiences. These spirits benefit from extensive marketing and brand recognition which intensifies the competition. Wine, another major competitor, is well-established globally and enjoys widespread consumer acceptance. The extensive variety of wines that ranges from budget-friendly options to luxurious varieties provides alternatives for consumers over makgeolli. Additionally, the increasing popularity of low-alcohol and non-alcoholic beverages caters to health-conscious individuals that wants to reduce their alcohol intake without adjusting wiith the taste. To compete effectively within the market makgeolli producers must utilize its unique attributes like its probiotic benefits and traditional Korean heritage and also innovating with new flavors and modern packaging.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Global Makgeolli Market Scope

The market is segmented on the basis of product type, distribution channel, and type. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Traditional
• Premium
• Flavoured
• Organic

Distribution Channel

• Online
• Offline

Type

• Sake Wine
• Makgeolli Wine
• Others

Global Makgeolli Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, product type, distribution channel, and type as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

Asia-Pacific is expected to dominate the market as majority of the products are made in South Korea. This local production capability supports the strong market presence.  This region also has well-established distribution networks for makgeolli, making it easier for consumers to access the beverage. Economic factors like the affordability of makgeolli, also support its widespread consumption within the region.

North America, especially the U.S. and Canada has seen a growing interest in diverse and exotic beverages. The increasing popularity of Korean cuisine and culture has contributed to a greater curiosity and demand for traditional Korean drinks like makgeolli.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Global Makgeolli Market Share

يوفر المشهد التنافسي للسوق تفاصيل حسب المنافسين. وتشمل التفاصيل نظرة عامة على الشركة، والبيانات المالية للشركة، والإيرادات المولدة، وإمكانات السوق، والاستثمار في البحث والتطوير، ومبادرات السوق الجديدة، والحضور العالمي، ومواقع الإنتاج والمرافق، والقدرات الإنتاجية، ونقاط القوة والضعف في الشركة، وإطلاق المنتج، وعرض المنتج ونطاقه، وهيمنة التطبيق. وتتعلق نقاط البيانات المذكورة أعلاه فقط بتركيز الشركات فيما يتعلق بالسوق.

الشركات العالمية الرائدة في سوق ماكجولي العاملة في السوق هي:

• هانا ماكجولي (الولايات المتحدة)
• شركة بي إتش دي المحدودة (كوريا الجنوبية)
• شركة كوكسوندانج للبيرة المحدودة (كوريا الجنوبية)
• شركة كومبوكجو المحدودة (كوريا الجنوبية)
• شركة هايتجينرو المحدودة (كوريا الجنوبية)
• شركة جيجو للتخمير (كوريا الجنوبية)
• جينرو (كوريا الجنوبية)
• شركة مصنع الجعة بايسانجميون (كوريا الجنوبية)
• شركة لوتي تشيلسونج للمشروبات المحدودة (كوريا الجنوبية)
• سول (كوريا الجنوبية)

أحدث التطورات في سوق ماكجولي العالمي

• في مايو 2023، أنشأت شركة Jipyeong Brewery مصنعًا لإنتاج بيرة الأرز الكورية في سيول، والذي يتميز بمرافق تخمير آلية. تبلغ مساحة المنشأة 9900 متر مربع وهي مصممة لإنتاج الماكجولي المعقم. يهدف مصنع الجعة إلى استهداف الأسواق الدولية، بما في ذلك الولايات المتحدة وأوروبا وجنوب شرق آسيا.
• في سبتمبر 2020، تعاونت كوكسوندانغ مع إتش مارت، وهي سلسلة سوبر ماركت آسيوية كبرى في الولايات المتحدة، لتقديم منتجات ماكجولي للمستهلكين الأمريكيين. ولتلبية الأذواق المتنوعة للأسواق العالمية، قدمت الشركة مجموعة من ماكجولي بنكهات مختلفة، بما في ذلك خيارات مثل الخوخ والتوت الأزرق. وقد ساعد هذا التعاون الشركة على الوصول إلى العملاء العالميين، مما جعل ماكجولي مشهورًا على مستوى العالم.

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