Global Mouthwash Market, By Product Type (Therapeutic, Cosmetic, Antiseptic, Others), Nature (Conventional, Natural and Organic), Flavor (Active Salt, Mint, Fresh Tea, Others), Distribution Channel (Hypermarkets/Supermarkets, Online Stores, Others), End Users (Household, Dental Hospital), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa) - Industry Trends and Forecast to 2029.
Market Analysis and Insights of Mouthwash Market
The mouthwash market is expected to gain market growth in the forecast period of 2022 to 2029. Data Bridge Market Research analyses the market to grow at a CAGR of 5.30% in the above-mentioned forecast period.
Mouthwash is a medicated solution that is swished around in the mouth to rinse, cleanse, and refresh it. It is held in the mouth after brushing and then gargled, giving the mouth a pleasant odor. Mouthwash consists of diluents, antibacterial agents such as tannic acid, phenols, thymol, hexachlorophene, salol, chlorinated thymols, and quaternary ammonium compounds, soaps, flavoring agents, and colorants for mouthwash manufacturing. It is available in a variety of flavors, including therapeutic, cosmetic, and antiseptic.
The concerning oral hygiene along with the rising consumer preference towards the use of mouthwash, from breath freshness to avoiding tooth deterioration are the major factors fostering the growth of the market in the forecast period of 2022 to 2029. Moreover, the factors such as the rising government and public and private organizations initiatives for oral health in various countries are also projected to bolster the market’s growth within the forecasted period. In addition to this, the increase in investments in technology and innovation, research and development, good packaging and labelling of products also accelerates the demand for mouthwash growth in the forecast period of 2022 to 2029. Moreover, the increase in awareness about oral hygiene might impede the growth of market within the forecast period. The growing preference towards primary oral care and hygiene products over secondary products among consumers is expected to restrict the growth of the market within the above-mentioned forecast period. Moreover, the lack of awareness regarding the advantages of mouthwashes is also projected to hamper the market’s growth within the forecasted period.
Furthermore, the innovative product launches by numerous market players all over the globe generate growth opportunities in the long run. On the flip side, the side effects of using mouthwash on a daily basis includes mouth allergies, dentures, formation of tartars, impact on taste buds, and teeth sensitivity which has significantly hampered the supply of raw materials pose as a challenge for the market growth in the forecast period of 2022 to 2029.
This mouthwash market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on mouthwash market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global Mouthwash Market Scope and Market Size
The mouthwash market is segmented on the basis of product type, nature, flavor, distribution channel and end users. The growth amongst these segments will help you analyze meagre growth segments in the industries, and provide the users with valuable market overview and market insights to help them in making strategic decisions for identification of core market applications.
- On the basis of product type, the mouthwash market is segmented into therapeutic, cosmetic, antiseptic and others.
- On the basis of nature, the mouthwash market is segmented into conventional, natural and organic.
- On the basis of flavor, the mouthwash market is segmented into active salt, mint, fresh tea and others.
- On the basis of distribution channel, the mouthwash market is segmented into hypermarkets/supermarkets, online stores and others.
- On the basis of end users, the mouthwash market is segmented into household and dental hospital.
Mouthwash Market Country Level Analysis
The mouthwash market is segmented on the basis of product type, nature, flavor, distribution channel and end users.
The countries covered in the mouthwash market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the mouthwash market owing to the stringent regulations on mouthwash products regarding quality, packaging and other factors along with prevalence of dental diseases within the region in the forecast period of 2022 to 2029. Asia-Pacific region, on the other hand, is expected to score the highest CAGR owing to the greater adoption of mouthwash along with rising disposable income of the people in India and China within the above-mentioned forecast period.
The country section of the mouthwash market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Mouthwash Market Share Analysis
The mouthwash market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to mouthwash market.
Some of the major players operating in the mouthwash market report are Reckitt Benckiser Group Plc., 3M, Unilever, Church & Dwight Co., Inc. Johnson & Johnson Private Limited, Colgate-Palmolive Company, Ambient Healthcare Pvt Ltd, Procter & Gamble, Lion Corporation, Uncle Harry's Natural Products, The Himalaya Drug Company, GlaxoSmithKline plc, Aim, Listerine and Amway Corp among others.
Recent Developments
- In December 2020, Procter & Gamble has introduced HDPE recyclable toothpaste tubes for its Crest, Oral-B, and Blend-a-Mend toothpaste brands across North America, demonstrating the company's commitment to sustainability.
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