Global Mobile Apps and Web Analytics Market, By Component (Solution and Service), Deployment (On-Premises and Cloud-Based), Vertical (Banking Financial Services and Insurance, Healthcare, Transportation and Logistics, Media and Entertainment, IT and Telecom and Others) - Industry Trends and Forecast to 2030.
Mobile Apps and Web Analytics Market Analysis and Size
The increased adoption of advanced technologies to enhance marketing activities is a critical mobile apps and web analytics market growth driving factor. Rising awareness regarding the effective use of vast amounts of unorganized random data coupled with the rising number of mobile applications will further aggravate the demand for mobile apps and web analytics. The increasing penetration of smartphones across the globe and the increased focus of the organizations on human resource analytics and customer-oriented marketing campaigns will create more lucrative growth opportunities for the mobile apps and web analytics market
Global mobile apps and web analytics market was valued at USD 7.1 billion in 2022 and is expected to reach USD 14.8 billion by 2030, registering a CAGR of 15.7% during the forecast period of 2023 to 2030. Solution segments accounts the highest market share owing to the increasing usage of web analytics among the consumer. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Mobile Apps and Web Analytics Market Scope and Segmentation
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Report Metric
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Details
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Forecast Period
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2023-2030
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Base Year
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2021
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Historic Years
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2020
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Component (Solution and Service), Deployment (On-Premises and Cloud-Based), Vertical (Banking Financial Services and Insurance, Healthcare, Transportation and Logistics, Media and Entertainment, IT and Telecom and Others)
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Countries Covered
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U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of the Middle East and Africa
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Market Players Covered
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Microsoft (U.S.) Google LLC (U.S.), Oracle (U.S.), IBM (U.S.), Broadcom. (U.S.), Salesforce.com, inc (U.S.), Adobe (U.S.), SAP (U.S.), TIBCO Software Inc. (U.S.), SAS Institute Inc (U.S.), Teradata. (U.S.), Micro Focus (U.S.), MICROSTRATEGY INCORPORATED (U.S.), Amazon Web Services, Inc (U.S.)
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Market Opportunities
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Market Definition
Mobile apps (or application) analytics assists organizations in making data-driven decisions by collecting and analyzing insights from data inputs. Web analytics is the monitoring of user behavior, number of visitors, number of minutes they browse, number of pages they visit, and where the traffic is coming from. Mobile apps and web analytics help to gain qualitative and quantitative insights by understanding the customer behavior.
Global Mobile Apps and Web Analytics Market Dynamics
Driver
- The Increased Internet Penetration and Gaming Technology
The increased internet penetration and gaming technology have continued to improve, resulting in more accessibility to mobile games. Games such as Pokémon Go use sensors such as motion sensors, gyroscopes, and accelerometers in tablets and smartphones to ensure the capability of Augmented Reality (AR) and Virtual Reality (VR) on the mobile phone through various apps. Moreover, primarily there are three revenue models, comprising in-game purchases, paid game applications, and in-app advertisements that games and application developers follow.
Opportunity
- Rise in Investment in Advanced Technology across Industries
In the IT industry, various organizations adopted the channel partner method to market their service/products. However, these techniques prove to be a challenging job to efficiently manage partners. Nowadays, new partner programs and partner types are emerging to retain and attract partners. The use of the latest technologies, including analytics and artificial intelligence (AI), to provide business intelligence (BI) solutions is expected to further fuel the acceptance of PRM solutions.
Restraint/Challenge
- High Cost of Device
Organizations are choosing end-user experience monitoring solutions to reform IT operational performance, application performance, and business process optimization. Hence, higher cost associated with the devices is one of the major concern for the market.
Recent Development
- In March 2022, Netflix Inc announced that the company has acquired Next Games, a Finland based developer company. With this acquisition, Netflix is building mobile gaming services into their subscription services. Some prominent players in the mobile application market
Global Mobile Apps and Web Analytics Market Scope
The mobile apps and web analytics market is segmented on the basis of component, deployment, and vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Component
- Solution
- Services
Deployment
- On-Premise
- Cloud Based
Vertical
- Banking, Financial Services and Insurance (BFSI)
- Healthcare
- Transportation and Logistics
- Media and Entertainment
- IT and Telecom
- Others
Global Mobile Apps and Web Analytics Market Region Analysis/Insights
The mobile apps and web analytics market is segmented on the basis of component, deployment, and vertical.
The regions covered in the global mobile apps and web analytics market are North America, South America, Europe, Asia-Pacific, and the Middle East and Africa.
The countries covered in the end user experience monitoring (EUEM) market report are the U.S., Canada, Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)
North America dominates the market and its market share will continue to expand during the forecast period owing to the rising adoption of advanced technologies by the enterprises coupled with increase in demand for mobile apps and web analytics solutions. Asia-Pacific on the other hand will project the highest growth rate during the forecast period. This is because of rapid technological advancements in the field of information technology, increasing strategic partnerships and rising internet penetration.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and up-stream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Global Mobile Apps and Web Analytics Market Share Analysis
The global mobile apps and web analytics market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the company's focus related to the global mobile apps and web analytics market
Some of the major players operating in the global mobile apps and web analytics market are:
- Microsoft (U.S.)
- Google LLC (U.S.)
- Oracle (U.S.)
- IBM (U.S.)
- Broadcom. (U.S.)
- Salesforce.com, inc (U.S.).
- Adobe (U.S.)
- SAP (U.S.)
- TIBCO Software Inc. (U.S.)
- SAS Institute Inc (U.S.)
- Teradata. (U.S.)
- Micro Focus (U.S.)
- MICROSTRATEGY INCORPORATED (U.S.)
- Amazon Web Services, Inc (U.S.)
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