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Global Content Marketing Software Market – Industry Trends and Forecast to 2028

  • ICT
  • Upcoming Report
  • Feb 2021
  • Global
  • 350 Pages
  • No of Tables: 60
  • No of Figures: 220

Global Content Marketing Software Market – Industry Trends and Forecast to 2028

Market Size in USD Billion

CAGR - % Diagram

Diagram Forecast Period 2020–2028
Diagram Market Size (Base Year) USD 5.86 Billion
Diagram Market Size (Forecast Year) USD 22.57 Billion
Diagram CAGR %

Global Content Marketing Software Market, By Component (Software, Services and Managed Services), Content Type (Social Media, Blogs, Videos, Info Graphics and Others), Organization Size (Small and Medium-Sized Enterprises, Large Enterprises), Industry Vertical (BFSI, Telecom, IT, Consumer Goods, Retail, Education, Healthcare, Media, Entertainment, Hospitality, Government, Transportation, Logistics and Others), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028

Market Analysis and Insights of Content Marketing Software Market

The content marketing software market, currently standing at the market value of USD 5.86 billion is all set to undergo a massive rise and exhibit a CAGR of 18.34% for the forecast period of 2021-2028. This indicates that the content marketing software market will project a market value of USD 22.57 billion by the end of the period.

Content marketing software is software that enables managing the content. It serves organizations by assisting them with the efficiency to manage and market the whole content with improved coordination. To the end-users, it is beneficial in a way that the software helps to customize the content and cut down the content production time. Unlike other methods of online content marketing, content marketing software markets the content by making predictions and drawing comparisons on the basis of existing customer need for information.

The growing adoption of content-driven marketing strategy will propel the growth of the market. The increase in the demand for such software by all sorts of industries will further boom up the market value. This software is high in demand because they help to streamline the operations when coupled with advanced technologies like data analytics, artificial intelligence, and machine learning. The rise in the demand and use of IT in the entertainment and education industry will further create lucrative opportunities for the market. Another reason for the increasing demand for such software is the increasing use of an omni-channel message by the companies to enhance the customer experience.

However, the ever-existing threat to crucial information of a company may pose challenges in the way of the content marketing software market to grow. Also, the lack of skilled personnel to understand and operate with the nuances of the software may act as a growth restraint. 

This content marketing software market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on content marketing software market, contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Content Marketing Software Market Scope and Market Size

Content marketing software market is segmented on the basis of component, content type, organization size and industry vertical. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

  • The content marketing software market is segmented into software, services and managed services on the basis of component. Software can be further sub-segmented into lead generation, brand awareness, customer acquisition and others. Services can also be further fragmented into professional services, integration, consulting and training and support.
  • On the basis of content type, the content marketing software market is bifurcated into social media, blogs, videos, info graphics and others.
  • The market is also segmented across various industry vertical such as BFSI, telecom, IT, consumer goods, retail, education, healthcare, media, entertainment, hospitality, government, transportation, logistics and others.

Content Marketing Software Market Country Level Analysis

Content marketing software market is analysed and market size, volume information is provided by country, component, content type, organization size and industry vertical as referenced above.

The countries covered in the content marketing software market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America dominates the content marketing software market because of the increased and improved use of technology and technological gadgets like mobile phones, laptops, tablets among others. also, presence of major key players in the region have led to nothing but increase in the market share of this region. Asia-Pacific region is projected to witness the highest growth rate for the forecast period due to the presence of key players in the market, increased investment in the IT sector, increasing digitalization and increased investment in the technological up gradation. Also, increased internet penetration across the region will boost up the demand for content marketing software.

The country section of the content marketing software market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Content Marketing software Market Share Analysis

The content marketing software market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to content marketing software market.

The major players covered in the content marketing software report are Kenscio, Adobe, Contently, Rock Content, Percolate Industries, Inc., Alluresoft, LLC, MINTENT, Uberflip, Oracle, Upland Software, Inc., HubSpot, Inc., PathFactory Inc., Salesforce.com, inc., SnapApp, Skyword, Inc., SCOOP.IT INC., ONESPOT., NewsCred, Social Annex, Inc. dba Annex Cloud and Wedia among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.


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Research Methodology:

Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

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Customization Available:

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.

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FREQUENTLY ASK QUESTIONS

North America dominates the content marketing software market because of the increased and improved use of technology and technological gadgets like mobile phones, laptops, and tablets among others.
The growth rate of the content marketing software market is 18.34% in the forecast by 2028.
The growing adoption of content-driven marketing strategy & the increase in the demand for such software by all sorts of industries are the growth drivers of the content marketing software market.
Component, content type, organization size, and industry vertical are the factors on which the content marketing software market research is based.
Major companies in the content marketing software market are Kenscio, Adobe, Contently, Rock Content, Percolate Industries, Inc., Alluresoft, LLC, MINTENT, Uberflip, Oracle, Upland Software, Inc., HubSpot, Inc., PathFactory Inc., Salesforce.com, inc., SnapApp, Skyword, Inc., SCOOP.IT INC., ONESPOT., NewsCred, Social Annex, Inc. dba Annex Cloud and Wedia.
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