Global Mobile Augmented Reality Market – Industry Trends and Forecast to 2028

Market Analysis and Insights : Global Mobile Augmented Reality Market

The mobile augmented reality market is expected to witness market growth at a rate of 6.40% in the forecast period of 2021 to 2028 and is expected to reach USD 13,543.76 million by 2028. Data Bridge Market Research report on mobile augmented reality market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecast period while providing their impacts on the market’s growth. The increasing use of mobile AR in e-commerce and retail is escalating the growth of mobile augmented reality market.

Augmented reality (AR) refers to the merger of the real-world environment which assists in enhancing the merger of the real-world environment by merging it with the computer generated or virtual perceived information, text, display and sound. Augmented reality is a technology that makes the use of the existing real time environment and adds on new sound, effects and graphics to improve the effect and user experience. 

The rise in the rate of online gaming activities during COVID-19 pandemic and increasing demand for mobile AR from retail sector to enhance consumers’ shopping experience act as the major factors driving the growth of mobile augmented reality market. The increasing adoption of AR technology in retail sector, travel and tourism and education sectors and emergence of next generation mobile and augmented internet of things accelerate the mobile augmented reality market growth. Rise to a new digital reality which is widely used in mobile augmented reality, increasing popularity of wearable devices and hands-free devices and the use internet of things and artificial intelligence further influence the mobile augmented reality market. Additionally, growing artificial intelligence and mobile expansion, increasing use of AR technology in various applications, high penetration of internet of things and expansion of retail sector positively affect the mobile augmented reality market. Furthermore, increased demand for AR technology from automotive sector, high focus of armed forces on digitalization, along with rise in demand from aerospace industry and unique value proposition through social media apps extend profitable opportunities to the mobile augmented reality market players in the forecast period of 2021 to 2028.

On the other hand, limited processing power and storage capacity and limited user interface affecting navigation performance of AR apps are the factors expected to obstruct the mobile augmented reality market growth. Social and privacy-related issues and Requirement to reconfigure and redesign AR apps for different platforms and applications are projected to challenge the mobile augmented reality market in the forecast period of 2021-2028.

This mobile augmented reality market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on mobile augmented reality market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.                                                              

Mobile Augmented Reality Market Scope and Market Size

The mobile augmented reality market is segmented on the basis of type, offering, device type and application. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets. 

• On the basis of type, the mobile augmented reality market is segmented into marker-based, markerless and anchor-based. Marker-based is further segmented into passive marker and active marker. Markerless is further segmented into model-based and image processing-based.
• On the basis of offering, the mobile augmented reality market is segmented into MAR software and MAR services. MAR software is further segmented into AR application platforms and AR SDKs. MAR services is further segmented into AR Design and development and deployment and support services.
• On the basis of device type, the mobile augmented reality market is segmented into smartphones, tablets, personal digital assistants (PDAs)/handheld gaming consoles, and other device.
• On the basis of application, the mobile augmented reality market is segmented into consumer, aerospace and defense, healthcare, commercial, enterprise and others.

Global Mobile Augmented Reality Market Country Level Analysis

The mobile augmented reality market is analyzed and market size, volume information is provided by country, type, offering, device type and application as referenced above.   

The countries covered in the global mobile augmented reality market report are the U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC)  in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).  

North America dominates the mobile augmented reality market because of the growing investment in smart devices. Asia-Pacific is expected to witness the highest growth during the forecast period of 2021 to 2028 due to the growing consumer and commercial applications in Japan, India and China.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Mobile Augmented Reality Market Share Analysis

The mobile augmented reality market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to mobile augmented reality market.

The major players covered in the mobile augmented reality market report are Google, Microsoft, PTC, Wikitude GmbH, DAQRI, Magic Leap, Inc., Zugara, Inc., Upskill, MAXST Co., Ltd., Atheer, Inc, Pristine Inc., Marxent, Inglobe Technologies, Ultrahaptics Ltd, Qualcomm Technologies, Inc., Catchoom Technologies S L, Sony Mobile Communications Inc., Apple Inc., Meta View, Inc., Infinity Augmented Reality Ltd., SAMSUNG ELECTRONICS CO., LTD., SMARTsurg, Dynabook Americas, Inc., RealWear, Inc., VUZIX and Epson America, Inc. among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

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