Forecast Period 
Market Size (Base Year) 
Market Size (Forecast Year)
CAGRGlobal Self-Service Business Intelligence (BI) Market, By Type (Software and Services), Business Function (Finance, Marketing, Sales, Operations and Human Resources (HR)), Application (Fraud and Security Management, Sales and Marketing Management, Predictive Asset Maintenance, Risk and Compliance Management, Customer Engagement and Analysis, Supply Chain Management and Procurement, Operations Management and Other Applications), Deployment Model (On-Premises and On-Demand), Industry Vertical (Healthcare and Life Sciences, Banking, Financial Services and Insurance, Manufacturing Retail and Ecommerce, Telecommunications and IT, Transportation and Logistics, Media and Entertainment, Energy and Utilities, Government and Defense, and Others) – Industry Trends and Forecast to 2031.
Self-Service Business Intelligence (BI) Market Analysis and Size
Self-service business intelligence (BI) market is embracing cutting-edge applications and technologies. Innovations such as natural language processing, augmented analytics, and AI-driven insights are transforming data exploration and decision-making. These advancements empower users with intuitive tools for seamless analysis, enhancing productivity and democratizing data-driven insights.
Data Bridge Market Research analyses that the global self-service business intelligence (BI) market, which was USD 9.24 billion in 2023, is expected to reach USD 29.07 billion by 2031, at a CAGR of 15.4% during the forecast period 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
Self-Service Business Intelligence (BI) Market Scope and Segmentation
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Report Metric |
Details |
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Forecast Period |
2024 to 2031 |
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Base Year |
2023 |
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Historic Years |
2022 (Customizable to 2016 - 2021) |
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Quantitative Units |
Revenue in USD Billion, Volumes in Units, Pricing in USD |
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Segments Covered |
Type (Software and Services), Business Function (Finance, Marketing, Sales, Operations and Human Resources (HR)), Application (Fraud and Security Management, Sales and Marketing Management, Predictive Asset Maintenance, Risk and Compliance Management, Customer Engagement and Analysis, Supply Chain Management and Procurement, Operations Management and Other Applications), Deployment Model (On-Premises and On-Demand), Industry Vertical (Healthcare and Life Sciences, Banking, Financial Services and Insurance, Manufacturing Retail and E-commerce, Telecommunications and IT, Transportation and Logistics, Media and Entertainment, Energy and Utilities, Government and Defense, and Others) |
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Countries Covered |
U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina. and Rest of South America |
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Market Players Covered |
Cisco Systems, Inc. (U.S.), IBM (U.S.), Microsoft (U.S.), Oracle (U.S.), SAP (Germany), MapR Technologies, Inc. (U.S.), RapidMiner, Inc. (U.S.), Birst, Inc. (U.S.), ALTERYX, INC. (U.S.), Zoho Corporation Pvt. Ltd. (India), Cloud Software Group, Inc. (U.S.), QlikTech International AB (Sweden), MicroStrategy Incorporated (U.S.), Salesforce, Inc. (U.S.), SAS Institute Inc. (U.S.), Sisense Ltd. (U.S.), Domo, Inc. (U.S.), Logi Analytics (U.S.), TARGIT (Denmark), and Hitachi Vantara LLC (U.S.) |
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Market Opportunities |
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Market Definition
Self-service business intelligence (BI) empowers users to access, analyze, and visualize data without extensive IT involvement. It enables non-technical users to create reports, dashboards, and insights, fostering quicker decision-making. Through intuitive interfaces and pre-built templates, individuals can explore data and gain actionable insights, enhancing organizational agility and efficiency.
Self-Service Business Intelligence (BI) Market Dynamics
Drivers
- Rise of Data-Driven Culture
Organizations are increasingly adopting a data-driven culture, leveraging data to inform decisions at all levels. Self-service BI tools are pivotal in democratizing data access, and empowering users to analyze and interpret data independently. This fosters a mindset where data is central to decision-making, enhancing agility and competitiveness in today's dynamic business landscape.
- Growing Cloud Adoption
The rapid adoption of self-service BI tools is propelled by the growing shift to cloud-based solutions. Offering scalability, accessibility, and cost-efficiency, these tools empower users to analyze data without the constraints of traditional on-premises systems. Cloud-based deployment enhances agility, facilitating quick access to insights and driving informed decision-making across organizations, driving the market growth.
Opportunities
- Integration with Advanced Technologies
Integration with AI and ML enhances self-service BI tools, enabling advanced analysis and predictive capabilities. This integration empowers users to derive deeper insights from data, driving adoption by offering more sophisticated solutions for decision-making and strategic planning across diverse industries, which is expected to create opportunities for market growth.
- Growing Demand for Real-time Insights
Businesses seek real-time insights for agile responses to market shifts and customer demands. Self-service BI tools provide instant data access, empowering rapid analysis and informed decision-making. This agility is crucial for staying competitive and meeting evolving market dynamics, enhancing operational efficiency and customer satisfaction, which is expected to create opportunities for market growth.
Restraints/Challenges
- Rising Security Concerns
Granting access to sensitive business data in self-service BI without robust security measures risks unauthorized use and data breaches. Without stringent controls, confidential information could be compromised, leading to reputational damage and legal repercussions. Implementing strong authentication, encryption, and access controls is imperative to mitigate these security threats effectively, which is expected to challenge the market growth.
- Lack of IT Support
Insufficient IT support hinders users' ability to effectively analyze data independently. Without guidance from IT professionals, users may struggle to navigate complex tools or resolve technical issues, leading to frustration and decreased productivity. Adequate support and training are essential for empowering users to leverage self-service BI tools efficiently and achieve meaningful insights, which is restraining the market growth.
This global self-service business intelligence (BI) market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global self-service business intelligence (BI) market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Developments
- In December 2022, SoftLedger, a U.S.-based real-time cloud accounting software platform, launched a new BI dashboard aimed at empowering CFOs with timely financial insights, aligning with the growing trend in the self-service BI market
- In January 2022, Fractal's acquisition of Neal Analytics aims to bolster its AI capabilities, aligning with the expanding self-service BI market and enhancing decision-making power for Fortune 500 companies
- In June 2022, Basis Technologies' data visualization solution targets efficient campaign reporting, reflecting the self-service BI market's emphasis on streamlined operations and customizable live dashboards for marketing and advertising professionals
Self-Service Business Intelligence (BI) Market Scope
The global self-service business intelligence (BI) market is segmented on the basis of type, business function, application, deployment model, and industry vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Software
- Services
Business Function
- Finance
- Marketing
- Sales
- Operations and Human Resources (HR)
Application
- Fraud and Security Management
- Sales and Marketing Management
- Predictive Asset Maintenance
- Risk and Compliance Management
- Customer Engagement and Analysis
- Supply Chain Management and Procurement
- Operations Management
- Other Applications
Deployment Model
- On-Premises
- On-Demand
Industry Vertical
- Healthcare and Life Sciences
- Banking
- Financial Services and Insurance
- Manufacturing Retail and Ecommerce
- Telecommunications and IT
- Transportation and Logistics
- Media and Entertainment
- Energy and Utilities
- Government and Defense
- Others
Self-Service Business Intelligence (BI) Market Regional Analysis/Insights
The global self-service business intelligence (BI) market is analysed and market size insights and trends are provided by country, type, business function, application, deployment model, and industry vertical as referenced above.
The countries covered in the global self-service business intelligence (BI) market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina. and Rest of South America.
North America is expected to dominate in the self-service business intelligence (BI) market persists, buoyed by growing adoption among small and medium enterprises. This trend is set to continue, reflecting the region's robust embrace of analytical solutions, propelling sustained growth throughout the forecast period.
Asia-Pacific is projected the highest CAGR in the self-service business intelligence (BI) market, fueled by the region's burgeoning data-driven organizations. With an expanding volume of business data, the demand for BI solutions is set to surge, driving innovation and growth in the forecast period.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Self-Service Business Intelligence (BI) Market Share Analysis
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.
Some of the major players operating in the global self-service business intelligence (BI) market are:
- Cisco Systems, Inc. (U.S.)
- IBM (U.S.)
- Microsoft (U.S.)
- Oracle (U.S.)
- SAP (Germany)
- MapR Technologies, Inc. (U.S.)
- RapidMiner, Inc. (U.S.)
- Birst, Inc. (U.S.)
- ALTERYX, INC. (U.S.)
- Zoho Corporation Pvt. Ltd. (India)
- Cloud Software Group, Inc. (U.S.)
- QlikTech International AB (Sweden)
- MicroStrategy Incorporated (U.S.)
- Salesforce, Inc. (U.S.)
- SAS Institute Inc. (U.S.)
- Sisense Ltd. (U.S.)
- Domo, Inc. (U.S.)
- Logi Analytics (U.S.)
- TARGIT (Denmark)
- Hitachi Vantara LLC (U.S.)
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