Global Chicken Wings Market - Industry Trends and Forecast to 2031

Chicken Wings Market Analysis and Size

The chicken wings market has experienced significant growth globally, driven by factors such as the popularity of casual dining, the rise of quick-service restaurants (QSRs), and the increasing demand for convenience foods. Fluctuations in poultry supply, including factors such as disease outbreaks or disruptions in the supply chain, can impact the availability and cost of chicken wings. Growing consumer interest in healthier eating habits presents an opportunity for introducing baked, grilled, or air-fried chicken wings to meet health-conscious preferences.

Data Bridge Market Research analyzes that the global chicken wings market which was USD 1,552.1 million in 2023, is likely to reach USD 2,257.8 million by 2031, and is expected to undergo a CAGR of 4.8% during the forecast period of 2023 to 2030. “Raw chicken wings” dominate the type segment of the chicken wings market due to its popularity for home cooking, grilling, baking, or frying; raw chicken wings provide a versatile option for consumers seeking a more hands-on approach to their meals.

In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation

Market Definition

Chicken wings are a popular poultry dish cherished for their tender, flavorful meat and unique shape. Typically served as appetizers or finger foods, chicken wings are known for their versatility in preparation, often grilled, fried, or baked and coated in a variety of sauces or seasonings. These small, succulent pieces of chicken, comprising the drumette and wingette, have become a staple in casual dining, sports events, and social gatherings, appealing to a wide range of tastes with their crispy exterior and juicy, tender interior.

Global Chicken Wings Market Dynamics

Drivers

• Widely popular and in-demand food item

The popularity and demand for chicken wings serve as robust drivers in the market, fueled by their widespread appeal as a versatile and flavorful food item. Renowned for their finger-licking goodness, chicken wings have become a go-to choice for consumers seeking a satisfying and shareable snack or meal, contributing to sustained and growing market demand.

Driven by their adaptable nature, chicken wings have secured a central place in casual dining, sports events, and social gatherings. Their popularity transcends demographics, making them a favorite among diverse consumer groups, and the ongoing demand is bolstered by the continuous introduction of innovative flavors, cooking styles, and the inherent convenience of this beloved culinary delight.

• Prevalence of casual dining and the rise of quick-service restaurants (QSRs)

Casual dining culture stands as a pivotal driver in the chicken wings market, creating an environment where consumers seek laid-back and social dining experiences. The inherent shareability and finger-food nature of chicken wings align perfectly with the relaxed atmosphere of casual dining establishments, making them a staple on menus and contributing to consistent consumer demand.

This dining culture fosters an appreciation for informal settings, where friends and family come together to enjoy flavorful and easy-to-share dishes. The versatility of chicken wings, whether enjoyed as a starter, main course, or during social events, seamlessly integrates with the casual dining ethos, elevating their status from a popular snack to a must-have item in restaurants, sports bars, and other casual dining venues.

Opportunity

• Premium or artisanal chicken wing with unique flavors and high-quality ingredients

Premium and specialty offerings represent a compelling opportunity in the chicken wings market, allowing brands to differentiate themselves through unique flavors, high-quality ingredients, and elevated culinary experiences. By introducing artisanal wings with gourmet twists and exotic seasonings, businesses can tap into the demand for sophisticated and premium dining options, attracting discerning consumers seeking an indulgent and distinctive culinary experience.

This opportunity extends beyond traditional flavor profiles, encouraging innovation in preparation methods, such as slow-cooking or incorporating premium ingredients like truffles or specialty spices. Capitalizing on the premium and specialty segment not only caters to evolving consumer tastes but also positions brands as culinary leaders, appealing to those willing to explore and invest in a more upscale and flavorful chicken wing experience.

Restraint/Challenge

• Disruptions in the supply chain

Supply chain challenges pose a notable restraint in the chicken wings market, with potential disruptions in the sourcing and distribution of poultry impacting both availability and costs. Fluctuations in chicken prices, influenced by factors like diseases affecting poultry farms, can introduce uncertainty, making it challenging for businesses to maintain stable and affordable supplies of chicken wings. The chicken wings market is vulnerable to external factors such as outbreaks of diseases among poultry, transportation disruptions, and global events affecting the supply chain. Ensuring a consistent and reliable supply of chicken wings becomes imperative, requiring industry participants to navigate and mitigate potential challenges to uphold a steady and cost-effective flow from farm to consumer.

This chicken wings market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the chicken wings market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Developments

• In October 2023, Wings Take Flight at BurgerFi, owned by BurgerFi International, Inc. The better burger brand has an official wingman, fresh, never-frozen jumbo chicken wings. Starting Wednesday, November 1, 2023, all participating locations will now serve three flavors of Chicken Wings and four types of BurgerFi Bowls, as permanent menu additions to the restaurants
• In September 2023, KFC announced it launching its Hot & Spicy Wings in the U.S. for the first time starting on September 10, the new Hot & Spicy Wings are marinated and double hand-breaded in its signature Extra Crispy breading, which gives its signature crunch with the added benefit of some rather fiery taste
• In July 2023, Pilgrim's launches Garlic Pram Chicken Wings. These new "mega meaty" wings arrive just in time for National Wing Day, July 29, and will be available at Costco locations throughout the Northeast United States

Global Chicken Wings Market Scope

The chicken wings market is segmented on the basis of type, application, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Raw Chicken Wings
• Processed Chicken Wings

Application

• Retails
• Foodservices
• Food Processing Plant

Distribution Channel

• Food Outlets
• Retail

Global Chicken Wings Market Regional Analysis/Insights

The CHICKEN wings market is analyzed and market size insights and trends are provided by country, type, application, and distribution channel referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, U.K., Italy, France, Spain, Switzerland, Netherlands, Russia, Belgium, Turkey and Rest of Europe, China, India, Japan, Australia, South Korea, Malaysia, Singapore, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Brazil, Argentina, rest of South America, South Africa, Saudi Arabia, U.A.E., Kuwait, and rest of Middle East and Africa.

North America is expected to dominate the market and is expected to be fastest growing region in the market due to its well-established casual dining culture, and chicken wings becoming a staple in restaurants, sports bars, and casual dining establishments. North American markets are known for their diverse and innovative flavors, with a wide range of wing sauces and seasonings available to cater to varying consumer preferences.

The country section of the report also provides individual market-impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, and Porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Global Chicken Wings Market Share Analysis

The chicken wings market competitive landscape provides details by competitors. details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the chicken wings market.

Some of the major players operating in the chicken wings market are:

• JBS S.A. (Brazil)
• Tyson Foods (U.S.)
• BRF (Brazil)
• New Hope Liuhe (China)
• Wen's Food Group (China)
• CP Group (Thailand)
• Perdue Farms Inc (U.S.)
• Koch Foods LLC (U.S.)
• Industrias Bachoco (Mexico)
• The Arab Company for Livestock Development (Saudi Arabia)
• Sanderson Farms Inc (U.S.)
• LDC (Netherlands)
• Suguna Foods (India)
• Plukon Food Group (Netherlands)
• Cargill, Incorporated (U.S.)
• Henan Doyoo Group (China)
• OSI Group LLC (U.S.)
• Fujian Sunner Group (China)
• PRIOSKOLYE (Russia)
• Wayne Farms LLC (U.S.)
• Gruppo Veronesi SpA (Italy)
• PHW Group (Germany)
• Mountaire Farms Inc (U.S.)
• San Miguel Pure Foods (Philippines)
• JAPFA (Indonesia)
• 2 Sisters Food Group (U.K.),
• Huaying Agricultural (China)

SKU-70416